Privacy Policy

Foamexo — foamexo.com Last Updated: 01/08/2026

1. Introduction

Foamexo ("Foamexo," "we," "us," or "our") operates foamexo.com (the "Site"), where we sell mattresses and sleep products. This Privacy Policy explains what personal data we collect, why we collect it, how we use and protect it, and the rights you have over it when you browse the Site, create an account, or place an order.

This Policy is drafted in accordance with the Information Technology Act, 2000, the Digital Personal Data Protection Act, 2023 ("DPDP Act"), and other applicable Indian data protection laws. By using the Site, you agree to the practices described below.

2. Information We Collect

2.1 Information you provide directly

Name, email address, phone number, shipping and billing address
Order details — products, size/variant selections, order value, delivery preferences
Messages you send via our contact form, email, or customer support channels
Product reviews, ratings, or survey responses you choose to submit

2.2 Information collected automatically

IP address, browser type, device type, and operating system
Pages viewed, time on page, referring/exit URLs, and click behaviour
Cart activity, via cookies and similar technologies (Section 4)

2.3 Information from third parties

Our e-commerce platform, Shopify
Our payment processor(s)
Shipping and logistics partners who fulfil your order
Analytics and advertising partners, where you've interacted with our ads or the Site

3. How We Use Your Information

Process and fulfil orders — payment, packaging, delivery
Create and manage your account
Respond to enquiries and provide customer support
Send order confirmations, shipping updates, and service messages
Send marketing communications about products, offers, and promotions — only with your consent, and you can opt out anytime (Section 9)
Improve the Site, our products, and the shopping experience
Detect and prevent fraud, abuse, or security incidents
Meet legal, tax, and accounting obligations

4. Cookies and Tracking Technologies

We use cookies and similar technologies to:

Keep items in your cart and remember your session — essential, required for checkout to work
Understand how visitors use the Site, via analytics tools (e.g. Google Analytics)
Show relevant ads and measure their performance, via tools such as Meta Pixel and Google Ads

You can control or disable cookies through your browser settings. Disabling non-essential cookies won't stop you from browsing or buying but may limit personalisation.

5. How We Share Your Information

We do not sell your personal data. We share it only as needed, with:

Shopify — our e-commerce platform, which hosts the Site and processes data on our behalf
Payment gateway(s) — to securely process your payment
Courier and logistics partners — to deliver your order
Communication providers (email / SMS / WhatsApp Business) — to send order and marketing messages
Analytics and advertising partners — as described in Section 4
Legal and regulatory authorities — where required by law, court order, or to protect our rights

Each third party receives only what it needs to perform its function.

6. Payment Security

All payments are processed through PCI-DSS-compliant, third-party payment gateway(s). We never store your full card, UPI, or net-banking credentials on our servers — this data goes directly and securely to our payment processor.

7. Data Storage, Security, and Retention

Data is stored on Shopify's secure, encrypted infrastructure and protected with industry-standard safeguards, including access controls and encryption in transit.
We retain personal data only as long as necessary for the purposes in this Policy — including order history for accounting, tax, and warranty purposes as required under Indian law — then delete or anonymise it.
No method of transmission or storage is 100% secure; we work to protect your data but cannot guarantee absolute security.

8. Your Rights

As a Data Principal under the DPDP Act and applicable Indian law, you have the right to:

Access the personal data we hold about you
Correct or update inaccurate or incomplete data
Withdraw consent you previously gave (e.g. for marketing)
Request erasure of your data, subject to our legal retention obligations
Nominate someone to exercise these rights on your behalf in case of death or incapacity
Raise a grievance about how we handle your data (Section 14)

To exercise any of these, contact us using the details in Section 14.

9. Marketing Communications

Where you've opted in, we may send marketing emails, SMS, or WhatsApp messages about new products, restocks, and offers. Opt out anytime by:

Clicking "unsubscribe" in any marketing email
Replying "STOP" to SMS/WhatsApp messages
Contacting us directly (Section 14)

Opting out of marketing doesn't affect transactional messages about your orders.

10. Children's Privacy

The Site isn't directed at, and we don't knowingly collect data from, individuals under 18. If you believe a minor has given us personal data, contact us so we can delete it.

11. Third-Party Links

The Site may link to third-party sites or social pages (e.g. Instagram, Facebook). We aren't responsible for their privacy practices — review their policies separately.

12. Cross-Border Data Transfer

Our service providers, including Shopify, may process and store data on servers outside India. Where this happens, we take steps to keep your data appropriately protected, consistent with applicable Indian law.

13. Changes to This Policy

We may update this Policy to reflect changes in our practices or legal requirements. The "Last Updated" date above shows when it was last revised; material changes will be flagged on the Site or by email where appropriate.

14. Grievance Officer & Contact Us

For questions, requests, or grievances about this Policy or your personal data:

Email: support@foamexo.com

Address: Home Center, New Bus Stand, 14/1534, Mukkam, Kerala 673602

15. Governing Law

This Policy is governed by the laws of India. Disputes arising from it are subject to the exclusive jurisdiction of the courts of Kozhikode, Kerala